Barre to Brunch 2026 Metrics:
An audience that trusts us, and pays attention.
Total posts across IG and TikTok (on @jennapalek and @anydaystudios)
269
Total Views
28.8M
Total Engagements
1.6M
Cities Visited
10
EMV
$1.4m
UGC videos garnered from #BarretoBrunch on TikTok from attendees
630
We are always looking for:
- Florists
- Catering
- Desserts
- Beverage Carts
- Decor Rentals
- DJs
- Unique Activations
- And more!
Submit a vendor application and we will review when Anyday has a local event near you!
Become a Vendor
Includes:
- Event Sponsorship
- Branded Moments
- Cross-Promotion
- Content Collaboration
Best for:
- Aligned brands looking for reach and association
Become a Sponsor
Our audience doesn't just show up, they create.
Vendor Spotlight
case studies
MacKenzie Childs partnered with Anyday to promote their collaboration with Wet Brush and Goody in Target. Through this partnership, the Anyday team curated a fully custom and meaningful experience that brought the important collaboration to life before a nationwide launch in Target in Fort Worth, Texas.
KEY ACTIVATIONS:
- Custom branding gifting for every attendee featuring items from the collection
- Custom wrapped stage with sponsorship branding and collaboration print used as wallpaper detail
- Custom keychain bar for attendees to create a keychain for their mini hairbrushes
- Onsite custom engraving for full size hair brushes
- Interactive hair brush gifting wall
- Custom shoppable storefront reflecting product assortment
- MacKenzie Childs vases, decor, and serving ware used for all catering to display consistent branding from start to finish
- Bio Ionic mini salon with professionals to offer attendees hair touch-ups after the barre class
- Custom branded claw machine filled with products from the collaboration for attendees to win
- 22 Total Posts Across IG and TikTok - 6 Posts on IG, 16 Posts on TikTok
- 3.4M Total Views
- 1.1M Total Views on IG (227K Average Views/post)
- 2.3M views on TikTok (142K average views/post)
- 241K Total Engagements
- 43K Engagements on IG (7K average engagement / post)
- 198K Total Engagements on TikTok (12K average engagement/post) - Barre to Brunch event with the highest engagement in 2026!
- $171K total EMV - Second highest EMV in 2026
REsults:
"The partnership delivered a highly successful, viral, integrated brand experience that drove incredibly meaningful brand awareness, engagement, and commercial impact. The activation exceeded key performance expectations, generated strong demand across the featured products, and introduced both brands to valuable new audiences. It also ranked among the brands' strongest partnership activations of the year, if not the strongest, demonstrating the power of aligned brands and your hyper engaged community that was all supported by experiential, social, influencer, and earned-media amplification. This is why it is now up for a Glossy award! It is an event that is seen as uber successful and is now a benchmark for what brands are trying to replicate. We continue to get inbound requests from new brands wanting to partner to also do an event similar to this which speaks volumes!"
Testimonial by Emily Dunn, Senior Director of Strategic Partnerships, PR, and Social at MacKenzie Childs
We kicked off the 2026 Barre to Brunch tour in Orlando, introducing Anyday branding to our online and IRL community. We took our learnings from 2025 and amplified the experience for our guests. Orlando (and all of our events) sold out in just seconds, proving our community has been craving more in-person connection. Orlando Barre to Brunch became our highest EMV of 2026 and set the tone for a successful year.
KEY METRICS:
- 28 Total Posts across IG and TikTok on @jennapalek and @anydaystudios
- 3.6M total views
- 144K Total engagements
- $180K EMV
